Saturday 29 May 2010

The Tipping Point: How Little Things Can Make a Big Difference

Type: Business
Author: Malcolm Gladwell
My rating: 5
Buy now 

Posted by Dominic

Book introduction:

This book attempts to explain why some ideas or diseases spread like wild fire and some other ideas do not. The book introduces a concept to systematically look at how ideas, messages, viruses spread through the key characters.

- The connectors are people who are well connected, they simply love to get to know more people, they have a natural facsination in meeting everybody and genuinely find them interesting. The connectors can always find a common topic with almost everyone.
- The mavens are people who have a habit in knowing the fine details of all sorts of things like pricing, differences in products and love to help others and share what they know
- The salesmen are people who have the ability to convince others and engage a conversation and lead the other party to adapt the salesman's harmony and pace. They have a gifted talents to make others more agreeable

The book quoted various examples of products, viruses, historical events and explain how they fit in this connectors/mavens/salesmen concept. There are other very important factors too, such as stickiness of the message.

My review:

Finally got to read this book that has been recommended by a few friends and business associates. I think I fit in the description of the connectors and mavens, but need to work harder on the salesmanship.

If you are in a mass-market business, this is a must read. If you are simply amazed by how certain people are gifted in one of the aspect of the social skills, this is also a very interesting read.

Replied by irene. My rating:4
My review:
The examples are quite long, but it's interesting to review how the past big trends/serious illness tipped. Inspire you to think about your business strategies.

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