Posted by Dominic
Book introduction:
This book attempts to explain why some ideas or diseases spread like wild fire and some other ideas do not. The book introduces a concept to systematically look at how ideas, messages, viruses spread through the key characters.
- The connectors are people who are well connected, they simply love to get to know more people, they have a natural facsination in meeting everybody and genuinely find them interesting. The connectors can always find a common topic with almost everyone.
- The mavens are people who have a habit in knowing the fine details of all sorts of things like pricing, differences in products and love to help others and share what they know
- The salesmen are people who have the ability to convince others and engage a conversation and lead the other party to adapt the salesman's harmony and pace. They have a gifted talents to make others more agreeable
The book quoted various examples of products, viruses, historical events and explain how they fit in this connectors/mavens/salesmen concept. There are other very important factors too, such as stickiness of the message. |
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